Competition Demystified

Author: Bruce Greenwald, Judd Kahn Finished:
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Genre: Business & Economics

Summary

Bruce Greenwald, one of the nation’s leading business professors, presents a new and simplified approach to strategy that cuts through much of the fog that has surrounded the subject. Based on his hugely popular course at Columbia Business School, Greenwald and his coauthor, Judd Kahn, offer an…

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