Hooked

Author: Hooked on Phonics Finished:
Rating: ⭐⭐⭐⭐⭐ (5.0) Genre: Self-Help & Social Science > Social Science

Summary

Revised and Updated, Featuring a New Case Study How do successful companies create products people can’t put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook…

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